LINES - ASU Campus, Tempe, Arizona
Workplace Design + Budgeting
Redesigning the Student Success Center for the Herberger Institute of Design & the Arts, at two different price points, to reflect the diverse student body and its evolving needs.
The client’s chief concerns were branding (looking like a space for young creatives), inclusively (representing all 50+ majors in the college), wayfinding, display of student work, and budget.
LINES solved all of this with one concept: all creatives use lines, whether drawing, speaking, coding, etc. - and lines can lead you where you need to go.
I designed a statement wavy “wall” as a brand element. This allowed for a curved wall/flexible student work display that could be constructed in the fabrication shop. This curved element plays with the all the straight ones, without the cost of an actual wavy wall.
, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Reimagine:
Higher Price point
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
